What are backlinks in seo for beginners 2023

Backlinks are like signals about your website content. High-quality backlinks from authority websites will be like a positive signal to search engines so that they can rank your website higher in SERPs.

In this post, we are going to discuss Backlinks, and how you can create or earn backlinks to build a powerful backlink profile for your website as a beginner. Let’s start with what are backlinks in SEO for beginners.

What Are Backlinks in SEO for beginners?

Backlinks refer to the links on a website that are pointing toward another website. Search engines view backlinks as a signal of quality content that is supported by other websites. Websites with high-quality backlinks rank higher in Search engine result pages or SERPs.

Importance of backlinks in SEO strategy

Backlinks are very important factors in SEO. Earning backlinks from high authority websites will give signals to search engines so, that they can rank your website higher. Backlinks can help your site in these three ways:

  1. Rankings Search engines see your website’s backlinks as votes. So, the more votes your website has the more likely it will rank on users’ relevant queries.
  2. Discoverability Search engines revisit popular pages more than unpopular ones, so they will discover your content faster if you have backlinks from popular pages.
  3. Referral traffic When people discover your website’s backlink on some other sites they are using and they find something interesting about your website, they will come to your site and your referral traffic will increase.

What makes High-quality backlinks?

 When you talk about backlinks then trust plays a huge role. If you are earning backlinks from a website with a good reputation, then this will be a big positive for your website and also, it builds trust for your website when you get a link from a high authority website in the eyes of search engines.

Try to avoid spammy links from spammy websites because they will not help you but also, but they can increase your website’s spam score.

Whenever you got the link from another website Google views it as a vote so, the more votes a site has the more popular it will be. But the links should be from relevant and high authority websites.

Backlinks are like recommendations for google sometimes we trust someone we never met when we got a recommendation for him from the people of our trust. Google also does the same with the links, when we get backlinks from some trusted sites then Google’s trust in our site also increases.

Pagerank is one of google’s algorithms that evaluates the quality and quantity of backlinks that your websites got. Your overall webpage authority is dependent on this.

If you are getting quality links from quality websites that are relevant to your business industry then it will send a strong signal to google about the authority of your website.

Types of Backlinks

 Here we will discuss different types of backlinks and which of them will be more beneficial for your website.

No-follow links

No-follow links are the links with the rel=”nofollow” attribute, this attribute informs Google or other search engines not to follow the link. A no-follow link doesn’t pass website authority or link juice to other sites.

We use this when we need to link a website but don’t want to pass our website’s trust or authority to that website.

Follow Links

 A follow link pass website authority or link juice to other websites. Every link is considered a do-follow link unless some attribute with rel=”nofollow” doesn’t add. It is not necessary to add a do-follow attribute to make links a do-follow link.

Sponsored Links

 Sponsored links also known as paid links are the links with rel=” sponsored” attributes. When you pay some websites or influencers to promote your webpage or buy links then these links are sponsored links.

These links are used when you pay money or something else in exchange for links then you use rel=” sponsored” so that these links will not give any negative impact on your website.

UGC Links

These links come mainly from forum and blog comments. UGC Links are identified by the rel=”UGC” attribute in the anchor tag. They tell search engines that these links are created by users.

High Authority Backlinks

Now, that you know about different types of backlinks, let’s discuss how to find high-quality backlinks.

To determine the quality of links you have to use any free or paid tools which will tell you about how many backlinks your website have, referring domains, Toxic links, and much more, totally depends on the tool you use.

Some signs of quality links

  • High no. of referring domains and referring IPs.
  • The link should be placed at the top of the page.
  • Relevant anchor text

Toxic Links

Toxic links are unnatural links that can negatively impact your search engine rankings. These links are unnatural links that are linked to your site. These types of links come from low-quality websites and also violate Google webmaster guidelines.

These links can be paid links with no no-follow or sponsored attributes or the links made with the help of some paid tools.

For removing these links, you should create an audit of your backlinks and review your backlinks for toxic links.

Once you got all the toxic links or domains listed, you can use the Google disavow tool and request to remove all these toxic links from your website.

Check your backlinks in Google Search Console

Google search console will provide you free data on your website’s organic traffic and performance. The best thing about the Google search console is it’s free to use, you have to just signup and verify ownership of your website.

After signup, you can proceed to the next step. In the sidebar scroll down and click on the links section. You will find reports for top linked pages, top linked sites, and top linking text.


In this post, we have talked about backlinks and their importance, also types of backlinks. I hope you get some useful knowledge about backlinks and how to make powerful backlinks profiles for your business, website, or blog.

One thing that I want to clarify for you, is that off-page can’t help you to rank your website for keywords it is your on-page SEO that helps you to rank. because if your content is providing value to users about a particular keyword then it will rank.

Many beginners think that creating backlinks will rank their websites but it doesn’t work like this. Backlinks can help you to rank higher not to rank. So, be careful about making your backlink strategy.

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