What are keywords and how to implement them in SEO?

In SEO, keywords are search terms or queries that are entered by their users into search engines to search for something they are looking for.

In this particular post, we will discuss what are keywords and how to implement them, the importance of keywords, quality of keywords in SEO. So, without wasting further time let’s start with what are keywords.

What are keywords in SEO

Anything that is entered in search engines by users is considered a keyword. Keywords are used to optimize the content of websites to rank them higher in SERPs. For example, when you search in google for “what is SEO” then this is your keyword and you will get relevant results.

It doesn’t matter if it makes sense or not, but when you enter something into a search engine it is treated as a keyword and you see results relevant to the keyword you searched for.

Importance of keywords

Keywords are important because they help you optimize the content of your website and help search engines understand what keywords your website should be ranked for. So, whenever a user searches for something, the search engine will show them the most relevant results. If your website is ranking on top of SERPs on a particular keyword then you are getting organic traffic.

Our main goal is to get organic traffic to our website and keywords to determine what type of traffic you will get. You need to understand the needs of your visitors, this is essential so that you can create well-ranked content and should be SEO-friendly.

If you want to show ads on top of organic results, you can use Google AdWords and use your PPC for specific keywords.

When we develop a marketing strategy for our website or business whether it is paid campaign or content marketing, we need some specific keywords to target. Also, that’s why we do keyword research.

I hope you have come to know about keywords and their importance in SEO. Now, let us know how you can apply keywords to your content.

How to Implement keywords

Keywords are mostly used for SEO, content marketing, and PPC campaign.

In SEO, you can use your main target keywords in the page title, text, title, meta description, URL, and other sections. Try to use them in such a way that users can type their queries into search engines.

But before you do all this, you need to do keyword research so that you can write the right content for your content.

Keywords define each page of our website and we have to organize our content according to our keywords. Each page of our website has a primary keyword. Like the homepage target, a broad industry keyword and other pages like category, product, and blog target some more specific keywords as per the need of the user.

To perform keyword research, you need to know about keyword research and how to do this. To know about this, you can visit our blog “What is keyword research and how to do it

When you write or optimize content, you have to answer keyword-specific queries. Target keywords for which you can provide information that helps people understand what they are looking for.

If you are more likely to answer a user’s question then chances are that Google will rank your webpage higher than those who are repeating keywords.

Some best practices while implementing keywords

  • Identify your Primary keywords.
  • Avoid Keyword stuffing
  • Find long-tail keywords with low competition
  • Content and Keyword Relevancy
  • You can use your primary keywords in the title, meta description, Heading Tags, URL

Some important Keywords terms you must have to know

Keyword Frequency

Keywords frequency is the total number of times a keyword occurs on a webpage. We have to be careful about the frequency of the keywords while optimizing our web pages.

Keywords Stuffing

Keywords stuffing is when you use your main keyword too many times in your content. It is a Black-hat SEO technique, for white hat SEO this is a bad practice that you have to avoid. To avoid keyword stuffing you have to maintain your keywords density of 1-2% max. Don’t know about Keyword Density don’t worry we will discuss it right below.

Keyword Density

Keywords density is calculated by the ratio of the number of times a keyword appears on a webpage to the total number of words present on the webpage. A keyword density of 1 to 2% is sufficient and try to maintain this ratio.

Keywords Search Volume

Keyword search volume is something that tells us how many times a keyword is searched. This will let us know how popular a keyword is and how much traffic potential you can get from it if ranked at the top of SERPs for that keyword.

Keywords Difficulty

This metric tells us how hard is to rank on the first page for a specific keyword in a search engine. Keyword difficulty score ranges from 0 to 100, however, a keyword difficulty score of 0-29 is an easy score to rank, this means you can rank your website or webpage for that keyword easily.

Keywords Intent

Keywords’ intent tells us about what users want to do from their search his query. Like they are looking to buy something or they want to get some information about the products. Let’s first see some main types of intent.

  • Transactional intent
  • Commercial intent
  • Navigational intent
  • Informational intent

Keyword Stemming

Keyword stemming is the process of adding stem or variations to your keywords. We can use more relevant keywords on our webpage without doing keyword stuffing. For example, we have the term interview, we can use its variations like interviews, interviewer, interviews, and more.

Keyword cannibalization

Keyword cannibalization occurs when our different blogs or articles are ranking for the same search query in search engines. It can be due to the very similar niche they are using. If you are ranking your 2 or 3 blogs for the same keyword then you are wasting your time, because you are competing with yourself.


We have discussed what are keywords and how to implement them in SEO, some other factors, and some important helpful words about keywords.

I hope you liked this blog post and gained informative knowledge from this post. Thanks for reading this and if you have any doubts, you can contact us.

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