What is off-page SEO and how to do it?

In this post we are going to understand what is off-page SEO, why is off-page SEO important, and how to do Off-page SEO as a beginner. So, without wasting more time let’s jump to what is off-page SEO.

What is Off-page SEO for beginners?

Off-page SEO also known as off-site SEO refers to all those actions which are taken outside your website to rank it in search engines. It includes building backlinks for your website and promoting it effectively.

Things work like this:

When you work on your website it is on-page SEO.

When you work on another site to improve your site’s ranking then it is off-page SEO.

Why is Off-Page SEO important?

There is one simple answer to this question is that you can’t rank your website without doing off-page SEO if your keyword has medium or high competition. It is not impossible to rank your website without off-page SEO, if your on-page is very strong and your keyword has very low competition or no competition then only you can rank.

If you want to build your website’s authority you need to do off-page SEO. Without off-page SEO you can’t rank higher compared to your competitor. If your website has high authority then it will rank higher than some low authority or websites with no authority.

Search engines are updating their algorithms and ranking factors on regular basis to provide the best results to their user. A powerful Off-page and on-page search engine know which content is popular and liked by its users. So, they show the most relevant results to their users according to their query.

Off-page SEO Factors for Beginners

Link Building and Its important factors to know as a beginner

Link building is an important part of your off-page SEO strategy. Your first step is to earn a quality backlink from a high-authority website. Because Quality is everything that will matter at the end of the day. SO always try to focus on quality not on quantity when creating backlinks for your website.

Keep an eye on your competitor, if they are earning links from a website with high authority try to do that same or better. Because if you miss out here the chances are that you might be missing some quality traffic.

Some primary factors to consider when you are building links:

High Authority Website. Always keep in mind to choose a high-authority website when you try to create backlinks. Authority score, Domain Authority, and Domain Rating are the metrics that are used by some popular tools like semrush, Moz, and ahref.

These metrics depend on these reasons:

  • Quantity and Quality of your backlinks.
  • Referring domains
  • Follow and No-follow links
  • Organic traffic
  • Users quantity

Whenever you are creating backlinks always choose a website that has a high authority or Domain rating or domain authority than yours. Because the impact of this link from a high authority website is high and helps you to increase your website’s authority.

Low authority websites can leave a negative impact on your website so be careful when you are choosing websites for link building.

Unique Domains

Unique domains are the number of root domains that are linked with your website and they are more important than a number of backlinks. Because building links on the same site can never be a great option if you do this again and again search engines will take it as spam. So, it is better to build links on unique domains.

Relevant websites

Always try to link to those websites which are relevant to your topic or niche. For example, if you have a digital marketing blog then try that most links will come from digital marketing websites.

If some of your links come from different niches then it will be okay if they are seeing natural but always aim for topic relevancy.

Brand Building

Brand Building is very important because people remember brand names and they will search for your brand. So, it is very important to build your brand presence online. To build your brand you need to create your brand awareness across the web.

When you have a brand name is popular you can see in any keyword overview tool that your brand searches have been changed a lot. You will also find that you have earned natural links and brand mentions across the internet.

Content Marketing

When we read content marketing first thing to our minds is creating and publishing content on our website. Publishing content on your site is only one part of content marketing. When we create and publish content on other sites that is also content marketing.

Like when we write guest posts and publish PR, blogs, whitepapers, and ebooks on other sites then it’s also part of content marketing. Content marketing can boost your off-page.

Some Popular Off-page SEO techniques

These are some Popular Off-page SEO techniques that you have to know as a beginner. If you do them in the right way then no one can stop you to rank at the top of Google and other search engines.


Forums add real value to your brand, forums are the fastest and best way to build relationships and trust for your brand. You have to just involve in a discussion and smartly post your link there and make sure that it will look like a part of the discussion, not spam.

Social Media

About 93% of internet users use social media regularly. So, it is a great chance for you to get quality traffic and build your brand awareness.

PR- Press Release

PR sites are the news sites that allow their users to submit PR. You don’t have to PR submission daily; you can do this when you have some announcement or doing some events.

Guest Posting

Guest posting is about posting your content on other sites that allow the guest posts. In the Guest post, you can contact any guest posting site through a contact form or your mail and ask them to publish your content on their site.

Content Syndication

Content syndication is all about publishing your website content on other sites and giving a link to your own site so that Google will know the original source of content. Google doesn’t index this syndicated content because it is just a duplicate an original content.

Content syndication can boost your content and can positively affect your brand.


In this post, we discussed Off-page SEO and why it is important to do off-page SEO for your website or brand. Also, we have got to know about some important Off-page SEO techniques.

I hope you understand about off-page SEO and all your doubts are clear if not please let me know your views. Thanks for reading this post.

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