What is on-page SEO and how to do it the right way?

In this blog post, we are going to discuss on-page or on-site SEO and its various aspects and how to do it the right way. Let’s deep dive into on-page SEO to understand it completely. Let’s start with what is on-page SEO.

What is on-page SEO?

On-page SEO is also known as on-site SEO as it is clear from its name that “on-page” means working on-page or within a website. It is the process of optimizing a website or webpage itself to improve its ranking in SERPs and User Experience.

This is completely different from off-page SEO because in off-page SEO we work off the website or on other sites and build backlinks for our website. Now, let’s discuss some important factors of on-page SEO.

Important factors of On-page SEO

  • Heading Tags
  • Title and Meta Description
  • Internal Linking
  • URL Optimization
  • Content optimization
  • Image optimization
  • User experience

Use proper H1 and H2 tags Or Heading tags

Always use H1 and H2 tags for title and subtitles doing this will makes it easy for search engine algorithms to understand your content. H1 and H2 also give hints about the type of content in your paragraph. It will help search engines to gather important information about your content.

Always Focus on user experience for both mobile and desktop because google also focuses on the best user experience. Organize your text for mobile as well as desktop so each device user will read it easily.

Title and Meta Description optimization

Title tag is a very important ranking factor in on-page SEO because it appears in SERPs. Make sure to use your most important keyword in the title this will encourage more users to click on your website.

Meta description is the brief summary of the content of your webpage, which helps in a higher click-through rate. Google rewrites meta description several times and for many reasons like to match users’ search intent google dynamically changes meta description.

Internal Linking

Having a strong internal linking structure will make it easier for your users and also search engines to easily navigate through your website. Better internal linking will provide information about the architecture of your website.

URL optimization

Your website’s URL structure will also provide you benefits in increasing your on-page SEO score. Try to include your important keywords in the URL. Use a short and descriptive URL for your website, so it will send clues to users and search engines about the topic of discussion on that page.

Avoid using special characters in the website URL.

Content Optimization

In the world of SEO content is everything, if your content is unique and SEO optimized you will rule the rankings in SERPs. Use your keywords in your content but don’t overuse them.

Make sure you don’t have any copyrighted content or plagiarism content on your website because this will leave a negative impact on your site and also you are eligible for some penalty.

Image Optimization

Add images that help users to understand your content and make sure your images load quickly. Let’s discuss some points which help in optimizing the image for your website.

  • Make sure the image you are using is not exceeding the limit of 100kb if it is you have to reduce its size by compressing it, and also you can use lazy loading.
  • Use descriptive alt text for your image that will help search engines with the image.
  • Always select the relevant title and file name for your image. You can use your keyword in the title and file name.

Why is On-page SEO Important?

According to Google to most important factor to rank, a website is relevant content. Your keyword should appear in the heading, title, meta description, and content. Want to read more about this visit Google’s official statement about “how search works”.

How to optimize content for on-page content?

There are several important techniques of on-page SEO, including website analyses and other on-page SEO factors. Let’s start with Website analysis first.

For analyzing a website, you need tools like seoptimer, seositecheckup, semrush, or any other tool, you can use free or paid tools as per your situation. Use an on-page SEO checker tool to keep an eye on any of the possible optimizations you can do for your website.

Let’s deep dive into the ocean of on-page SEO

Where to use Targeted keywords

It is recommended to use your main target keyword in the first paragraph. Doing this will make your side clear to both search engines and your readers about your keywords and content, so they will know the purpose of your content.

Keep in mind that search engine bots always look for keywords and gather information about your website’s content like what type of information it is containing.

Some advanced On-Page SEO tactics

Featured snippets

Featured snippets appear in zero position in SERPs above all organic results. There are different types of featured snippets available like definitions, videos, lists, tables, etc.

Schema Markup

Schema Markup is a code that will help search engine bots to understand your website content. This code is also known as structured data. There are many types of schema, you can use any of them according to your content. Different types of schema:

  • Products
  • People
  • Local Business
  • Events
  • Recipes
  • Article
  • News
  • Reviews
  • Question answer and many more

For creating schema markup code for your website, you can search for any online “schema markup generator tool”, these tools will create schema markup code for you. After you get the code, you can implement that code on your website and you are all good to go.

If you want to check whether your code is working properly or not, search for the google schema markup testing tool. This tool will tell you whether your code is properly implemented or not.

Page Speed

According to Google, page speed is a direct ranking factor in SERPs. You can use Google page speed insight, Gtmetrix, or any free tool to check your website’s performance on mobile as well as desktop.

Make sure your site speed is always less than 3 because anything over 3 will need improvement.


Now, after reading this blog post you have got a better idea about on-page and the factor it depends on. Always try to remember these things when you are doing on-page for any website.

Using any on-page checker tool will give you an idea about your website’s on-page.

I hope this blog will help you to know something about on-page or on-site SEO. Thanks for reading our blog post.

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